McDonald's

McCafé Sampling Tour

McDonald’s restaurants entrusted Prime Marketing with the management of their coffee sampling tours and their experiential marketing for more than 20 years.

All year round, Prime’s ambassadors travel across Canada, attend various events and festivals so visitors can taste McCafé products. Our teams participate in hundreds of events where the public can discover or rediscover delicious free brewed coffee, hot chocolate, iced coffee and espresso-based coffee from McDonald’s.

You can visit our McCafé sampling trailers in British-Columbia, Alberta, Ontario and Quebec. Come see us!