"Human Car Wash" Designed for SINISCO

Sponsorship Activation & Experiential Marketing

SINISCO, Quebec’s leader in cleaning and disaster clean-up experts, entrusted PRIME MARKETING with its “Ultime Conquête” sponsorship activation. This event, a one of a kind 5K obstacle race, benefits the Maurice Tanguay Foundation, a not-for-profit organization supporting various projects and activities that aim to improve the life quality of ill and disabled children.

PRIME MARKETING designed, produced and deployed for the clean-up expert, a water feature resembling a “human car wash”.  Runners and people from the crowd were invited to go through it, either to cool down or to be washed by dozen of water jets, following their participation in the very messy “Ultime Conquête” race. Hundreds of runners enjoyed this unique cleaning station sponsored by SINISCO and created by PRIME.

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