Belgium - Uniquely Phenomenal

Sponsorship Activation

As part of the Prime Minister of Belgium’s latest visit to Canada, VO agency mandated PRIME with the Belgium, Uniquely Phenomenal sponsorship at the MURAL Festival in Montreal. The PRIME ambassadors invited the public to participate in a virtual reality (VR) experience to discover, in just a few minutes, the most beautiful attractions of Belgium. Thanks to a Photo Booth, the passers-by could also immortalize this moment with humour through a photo with a Belgium flag filter in addition to emblematic accessories.  The photos were then printed and shared through Twitter or Facebook, sent by email and accompanied by a message inviting the participants to enter a contest to get a chance to win a trip for two to Belgium.

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