The lg2 agency mandated PRIME MARKETING with a promotional sampling tour with a food truck for Our Cheeses.
The PRIME MARKETING team went to various gastronomic oriented events in Quebec to do the tasting of our cheeses from local producers.
At each stop, people could taste a dish that was specially made to bring out the flavour of one of Quebec's 500 cheeses. Thousands of bite-size dishes were distributed by our PRIME ambassadors.
PRIME took over the entire organization of the food truck’s tour: logistics, research and reservation of the sites, brand ambassadors, truck, bunting, uniforms, etc.