Acqua for life - Campaign Launch

Creative Marketing

In Montréal, Toronto and Vancouver simultaneously, PRIME MARKETING managed a creative marketing activity for Publicis agency and their client L’Oréal, as part of the Acqua for Life campaign. For each bottle of perfume sold, Giorgi Armani had committed to purify 100L of water for children in Africa, in collaboration with Green Cross. In each city, PRIME ambassadors were present near the selling location to promote and sample Acqua Di Gio perfume. On the activation sites, 15 percussionists, 18 brand ambassadors and 3 painters were present.

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