McDonald’s has mandated PRIME MARKETING for the execution of four special events (Midnight Breakfasts) for the launch of All Day Breakfast. Over one weekend, restaurants of Quebec City, Montreal, Halifax and St.-John’s were transformed into nightclubs for an evening. The Prime teams were in charge of the ambiance, activities and managing the on-site teams. In total, the four events attracted over 2500 people. Over 2500 Egg McMuffins were served, even more fries and hash browns and over 700 pyjamas were handed out. The objective, which was to generate content for an ad campaign with other partner agencies for McDonald’s, was successfully met.
The video was produced by Cossette.