Liberté

Sampling Tour & Field Marketing

280 ACTIVATIONS

The new Liberté sampling trailers, conceived and managed by Prime Marketing, hit the road for a cross Canada tour. The sampling team stoped at events and grocery stores across the country, to promote the different product lines of the Liberté yogurt brand.

Follow our teams on the on the Liberté Canada Facebook page. Happy sampling!

 

Turnkey mobile sampling program

  • Ideation, design and construction of two personalized sampling vehicles
  • Logistics - transportation, set-up/tear down and execution
  • Maintenance and storage of the equipment
  • Event research, negotiation and booking
  • Hiring and training of brand ambassadors
  • Bunting and on-site signage
  • Uniforms - purchase and care
  • Production of promotional videos
  • Insurance
  • ...
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