McCafé - McDonald's Restaurants (Quebec, Ontario, Alberta and BC)

Sampling Tours & Field Marketing

McDonald’s restaurants of Québec, Ontario, Alberta and BC entrusted Prime Marketing with the management of their coffee sampling tours. All year round, Prime’s ambassadors travel across Canada, attend various events and festivals so visitors can taste McCafé products. Our teams participate in hundreds of events where the public can discover or rediscover delicious free brewed coffee, hot chocolate, iced coffee and espresso-based coffee from McDonald’s. Don’t miss our teams passing through your region!

For all tours, PRIME MARKETING is in charge of conception, construction, storage, maintenance and activation of the sampling vehicles. Hundreds of tasting events are done throughout Canada every year.

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