McDonald’s Restaurants of Canada put the planning and execution of the McCafé Smoothies and Iced Frappés sampling tour in the care of Prime Marketing. All summer long, our brand ambassadors travelled across the country, visiting high attendance events and giving away thousands of free samples.
The tour started in 2012, with the construction and activation of the Real Fruits Smoothies trailer. It continued in 2013 with the newest addition in their blended ice beverage: the McCafé Iced Frappés. And, the sampling program is back in 2014!