Red Velvet Oreo McFlurry

National Sampling Tour & Experiential Marketing

McDonald’s Restaurants of Canada entrusted PRIME MARKETING with building and managing a  national sampling tour dedicated to McFlurry, all part of celebrating the 20th Anniversary of this delicious Canadian snack. The sampling vehicle, designed by PRIME, is touring the country from Bathurst (where the McFlurry was created) to Vancouver, so thousands of people attending typical “Canadian” events or the most “unusual” ones, has the opportunity to taste the new Red Velvet Oreo McFlurry!


Our mandate: A turnkey tour

  • Design, construction and maintenance of the trailer and truck
  • Research and negotiation for typical “Canadian” event or unusual ones
  • Artwork and signage
  • Uniforms
  • Production and products sampling
  • Deliver key messages
  • Logistics and transportation
  • Brand ambassadors
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