McDonald's New Salads

Creative Marketing & Advertising Stunt

To mark the launch of McDonald’s new salads, PRIME MARKETING produced an original publicity stunt. Various “vegetables” from 6 different cities agreed to meet in Montréal in a giant salad bowl (trampoline), in which they were all happily jumping. On site: a giant menu, entertainment, coupons distribution, sampling and demonstrations of aerial acrobatics. Also, numerous phone calls, text messages and anonymous messages were sent to local media to trigger interest.

ecran large 1824
ecran standard
ipad 3
ipad 3 landscape
ipad 3 portrait
iphone 4s
iphone 4s landscape
iphone 4s portrait
galaxy nexus android 4.1.1
galaxy nexus android 4.1.1 landscape
galaxy nexus android 4.1.1 portrait
smartphone
smartphone-landscape
smartphone-portrait