FASHION ESCAPE CONTEST
Cominar mandated PRIME MARKETING to execute field marketing activations its Fashion Escape Contest in its Place de la Cité shopping centre. With iPads in hands, PRIME's brand ambassadors encouraged shoppers and passersby to “Like” the Place de la Cité Facebook page. By doing so, they could enter a contest for a chance to win a grand prize of thousands of dollars at participating merchants.
Following this experiential marketing activation, Place de la Cité Facebook page obtained thousands of “Like”.
- Customer solicitation
- Contest presentation
- Facebook inscriptions
- Free gifts to participants
BLACK FRIDAY PROMO ACTIVATION
As part of the Black Friday, Prime Marketing was selected by Cominar to activate its promotion at Place de la Cité. Thousands of thematic fortune cookies were distributed. The clients could win a gift card from the shopping centre.