Dollar Drink Days Promotion - Quebec & Ontario

Advertising Stunts & Experiential Marketing

In support of the Dollar Drink Days promotion, Ontario McDonald’s Restaurants has selected Prime Marketing to organize and manage a promotional tour in Ontario. In July and August, two teams of Prime brand ambassadors will visit close to 100 cities across the province and give away thousands of promotional items and gift cards, branded to the colors of the Dollar Drink Days. Our team can be seen anywhere in public places, beaches, parks, commercial areas – but also during bigger events across the province.

In Québec, for two consecutive summers, PRIME went on tour of the beaches to support the Dollar Drink Days promotion. Our ambassadors buried 2000 Loonies in the sand of the Dollar Drink Zone. All participants could search for $1 coins and gift cards to get their favorite Coca-Cola drink at McDonald’s, as part of the Dollar Drink Days. Also on site: DJ, entertainment, volleyball, sampling of various Coke drinks and inflatable games for all.

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