Red Velvet Oreo McFlurry

National Sampling Tour & Experiential Marketing

McDonald’s Restaurants of Canada entrusted PRIME MARKETING with building and managing a  national sampling tour dedicated to McFlurry, all part of celebrating the 20th Anniversary of this delicious Canadian snack. The sampling vehicle, designed by PRIME, is touring the country from Bathurst (where the McFlurry was created) to Vancouver, so thousands of people attending typical “Canadian” events or the most “unusual” ones, has the opportunity to taste the new Red Velvet Oreo McFlurry!

 

Our mandate: A turnkey tour

  • Design, construction and maintenance of the trailer and truck
  • Research and negotiation for typical “Canadian” event or unusual ones
  • Artwork and signage
  • Uniforms
  • Production and products sampling
  • Deliver key messages
  • Logistics and transportation
  • Brand ambassadors
ecran large 1824
ecran standard
ipad 3
ipad 3 landscape
ipad 3 portrait
iphone 4s
iphone 4s landscape
iphone 4s portrait
galaxy nexus android 4.1.1
galaxy nexus android 4.1.1 landscape
galaxy nexus android 4.1.1 portrait
smartphone
smartphone-landscape
smartphone-portrait