TIFF (Toronto International Film festival)

Sponsorship Activation & Experiential Marketing

For more than 5 years, PRIME has been in charge of the McCafé sponsorship activation during the Toronto International Film Festival (TIFF). As the Official Coffee of the Festival we put together an activation that generats a lot of interest from all the visitors of this internationally-renowned festival.

The PRIME team surpass itself and offers an out of the ordinary client experience, all the while making them discover McCafé beverages.

The combination of the below items helps draw people’s attention and have them live a unique experience:

  • McCafé beverages sampling
  • Giant McCafé mug serving as a DJ booth, designed especially for the occasion and installed on the roof of the sampling trailer in which different DJs taking turn throughout the festival
  • Various performances – emcee, painter, dancers, DJs
  • Theme décors and uniforms, ambiance lighting and much more ...

The movie lovers that come out to attend the numerous premieres are blown away every year by the experience and are able to savor a free McCafé product while enjoying the various performances

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