Trip Hockey Bud Light Event

Event Marketing

PRIME planned and produced the Hockey Trip Bud Light event. This friendly hockey tournament, with 4-on-4 games, triggered a lot of interest from the media and attracted numerous participants. Organized for two consecutive years, the event required the hiring of 75 employees and the construction of 17 ice rinks. 4000 registrations were entered online for this event, which was entirely managed by PRIME: design, site management, registrations, launch party, entertainment, prizes, partnership and sponsorship as well as the selection of the foundation who would receive all registration fees.

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