Sampling & Experiential Marketing

Yoplait selected PRIME MARKETING for the sampling and tasting of their Yop products.


PRIME energetic ambassadors, equipped with urban fins and carrying coolers, handed-out thousands of products on this brand first activation. This special sampling activity took place on Toronto We Day, an event that was sponsored by Yoplait.


To better the experience, PRIME created a sampling zone that was visible from afar with its stand, uniforms, red carpet and flags featuring Yop colours.

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